Artificial intelligence (AI)

Artificial intelligence (AI) is a branch of computer science that deals with the development of computer systems that can think and act like humans. AI systems are designed to be able to learn from their environment and make decisions based on the data they receive. AI systems can be used to solve complex problems, automate tasks, and provide insights into data. AI is used in a variety of industries, including healthcare, finance, and transportation.

AI can enhance customer support through solutions such as:

Chatbots: Automating Frequently Asked Questions (FAQs) through chatbots, or conversational AI, can help improve the user experience alongside lowering business costs

Text and NLP analysis: With Natural Language Processing (NLP), businesses can determine whether a customer’s writing offers a neutral, positive, or negative perception of a specific product or service.

Biometrics: Relating to body measurements and calculations for authentication, access control, and identification purposes, biometrics analyzes specific parts of the human body (e.g. fingerprints, iris) or other characteristics (e.g. voice) to provide higher digital security.

Voice and face recognition: Through the use of biometrics such as voice and face recognition, companies can recognize customers and greet them in a personal way, alongside authenticating them and minimizing the risk of fraud.